Thoughts About YouTube

Hey all!

Welcome to 2018! It's been about a month since I've written but I'm here and I have a lot to say. Since I last wrote, a lot has happened on YouTube, one of the platforms we use the most. 

Let's start off with some old news. Logan Paul. If you don't know by now, Logan Paul recently traveled to Japan and he made a vlog that no one should have ever made. He traveled to Aokigahara, also known as suicide forest in Japan. In this video, he showed the body of a recently deceased person and even used an image of the person in his thumbnail. I have no interest in writing about Logan Paul and his actions but I do have something to say about how YouTube responded.

First of all, YouTube didn't take down Logan Paul's video, Logan's own account took down the video (but it did manage to get 6 million views). The fact that YouTube didn't see that this content was wrong is huge. YouTube and Logan Paul work closely together because of the size of his channel, so logically, you would think they would've seen it and taken it down almost immediately. 

Second of all, people had downloaded and re-uploaded Logan's video several times. Videos that became very popular were taken down after the YouTube community flagged them, but I'm sure you could find a copy of it if you do a little bit of digging. This just goes to show that YouTube really has no control over its content. I know it's a big platform with tons of uploads, but I just feel like with all of this happening, someone could've been on the lookout for reuploads.

Lastly, YouTube's punishment for Logan wasn't very severe. He received a single strike to his account (three strikes in 3 months and your channel is deleted), his channel was removed from Google Preferred (an ad program for top creators), the sequel to his film The Thinning was put on hold, the airing of his show Logan Paul Vs. was halted, and he was cut from the series Foursome. Yes, that sounds like a lot of things, but this is someone with over 20 million subscribers across two channels (note that his subscriber count is climbing).

I'm not a fan of how YouTube handled this whole fiasco but their decision has been made. 2017 was a tough year for YouTube with lots of controversies and many creators are questioning the platform altogether. YouTube actually just changed its monetization policy, hurting many smaller creators. Instead of 10,000 lifetime views, a channel is now required to have 4,000 watch time hours in a 12 month period and a minimum of 1,000 subscribers. 

Nerdy Artists is nowhere near either of those goals, but this makes our goal of being monetized this year much harder. 4,000 hours of watch time. If we uploaded one five minute video every week for 52 weeks, we would need 924 views on each of those videos. We're a small, inconsistent channel at the moment, so our goal is pretty close to impossible now. 

So where can we go from here? YouTube has dominated video for as long as I have been a creator and it's the only logical choice for Nerdy Artists at the moment. There isn't another unlimited video platform and honestly, learning how to effectively use a new platform isn't something we really want to do right now considering how many new things we're doing this year already. 

YouTube is where we're going to have to stay for now at least. YouTube doesn't care about the small creators. It only cares about creators who have tens of millions of subscribers which is hard to attain considering how many creators there are out there now. Casey Neistat, a daily vlogger on YouTube, is a huge advocate for smaller creators, and he is really the only hope for smaller creators who are getting stepped on by YouTube.